The Big Picture: Widescreen Technology for Corporate Events

A successful corporate event presentation creates a compelling atmosphere that really captures the audience's imagination. But in today's world of multimedia, IMAX theaters and surround sound, audiences have come to expect a more fully immersive experience than ever before. Fortunately, the same kind of big-screen experience that captivates in the movie house can weave a spell on the set of a large-scale corporate event. In fact, with widescreen display technology, the screen is the set.

Widescreen display technology uses a series of rear-mounted projectors that work together to evoke an entire environment across the back wall of the set. Each projector displays a piece of the entire image to be viewed, and when all of them operate simultaneously, a single panoramic image fills the entire screen area. Your presenters can walk freely in front of this digital scenery, pointing out particular items of interest or simply allowing the panorama to serve as a convincing background for the presentation.

As an event management company we recently used this technology to great effect. Our client operated within the retail sector, so we used widescreen projection to transform the entire set for the presentation into the interior of a retail store. The client's presenters appeared to be standing in the aisles of the store -- and viewers felt like they were standing right there with them.

Do you see the power of this approach? Instead of merely describing your products, locations, services or projects to an audience, you can place that audience right in the midst of the action. Instead of spending tons of money on bulky three-dimensional set pieces, one widescreen image can provide all the onstage imagery you need. This marvelously immersive, atmospheric, cost-effective technology could be just what your next event needs to give your audience the big picture -- literally.