Ellen Michaels Presents, Inc.
Registration Management as the New Word in CRM Strategies
It is no surprise that technological advances have made relationship marketing a reality and Customer Relationship Management (CRM) an expanding service from which firms can gain a competitive advantage. At Ellen Michaels Presents, Inc., an established full service event management firm, Event CRM is one of the corner stones of their registration business. Based on 10 years of experience in the event registration arena and in partnership with software solutions developer Lenos Software, EMP has been able to develop the only Customer Relationship Event Solution available today. “I love talking about our CRM Event Solution because it brings so much value and cost savings to our clients,” says Ellen Michaels, President and Founder of EMP.
By combining registration and housing into one database, EMP has been able to reduce clients’ attrition costs by as much as 80%. In addition this system is able to track food & beverage function attendance which results in accurate food & beverage guarantees, creating serious cost savings. Instead of having multiple databases, the EMP solution provides one central web services enabled database that can interface with all other enterprise solutions.
Another benefit of this centralized database is that it can generate revenue and sales leads. By incorporating targeted event marketing pieces, customized questions, and attendee data, this system can provide intelligent information to Sales & Marketing Executives. This information can be used as a tool for precise targeting and strategic planning of future marketing and sales campaigns.
Event CRM is a great tool, but it takes skilled professionals to take this technology and turn it into a customized solution. EMP prides itself in its staff, who are not only superior technologists but also deliver great customer service. The team at EMP is not only very knowledgeable answering questions, but partners to build solid relationships with customers, partners, employees and executives.
“The entire CRM solution that EMP provides is critical to the success of your event because it is your first opportunity to make a positive impression of your company, product and brand,” says Ellen Michaels. “It is our philosophy to operate as an extension of the corporations we work with. We are committed to maintaining the integrity of our clients’ brands and seamlessly incorporating their branding into all aspects of our CRM solution.”
